A Christmas Letter from Ford’s Crash Test Dummy Family

Dear Colleagues,


As we come to the end of the first full year in our new home – the €15.5 million crash sled facility in the Merkenich Technical Centre – we thought we’d let you know how we’ve all been getting on.


Axel and I have had one of our busiest years of crash tests yet, including in the new Ford Puma. We’re happy to say that despite a few bumps we’ve managed to get through it all relatively unscathed. In fact, despite the new tests being the toughest yet, we helped Puma achieve a 5-star Euro NCAP rating including a 94 per cent score for adult occupant protection.


Like many families, we’ve been taking a keen interest in new SUVs this year, and have also been instrumental in the Explorer Plug-In Hybrid and Kuga SUVs achieving 5-star safety ratings, as well as the Focus and Mondeo cars. 


This has meant lots of learning about Ford’s driver assistance technologies that can help stop the car when they detect pedestrians or stationary vehicles and adjust speed to react to traffic while using cruise control, among other things. We understand why the Ford team works us so hard but, needless to say, this festive break can’t come soon enough! 


As for little Johnny, he is doing really well. If it’s made of boron steel and ultra-high-strength 3D Roll and Sweep steel tubes then he wants to sit in it! His engineer says he’s got a real aptitude for safety, so we couldn’t be prouder.


Here’s to a very safe drive to wherever you’re heading this Christmas,




The Ford Crash Test Dummy Family x


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About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 191,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 62,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 19 manufacturing facilities (12 wholly owned facilities and seven unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911. 



Volker Eis

Ford of Europe

+49 (0) 221 901 9096