CLOSE TO THE EDGE? NEW TECH HELPS DRIVERS STEER CLEAR OF DITCHES AND DROPS – AND STAY ON THE ROAD

Driving in rural areas can be tricky when unmarked road edges become ragged and give way to open land, muddy ditches and sheer drops. * Driving at night – in unlit areas especially – can be a challenge.

Most road fatalities in Europe occur on rural roads and – unlike in urban areas – car occupants make up the biggest share of those fatalities. 

Now Ford has introduced new technology to help make rural driving easier. Road Edge Detection scans the road ahead and can gently steer the vehicle back on track when needed. **

How it works

 Designed for use on rural roads at speeds of 70-110 km/h, Road Edge Detection uses a camera located below the rearview mirror to monitor road edges 50m in front of the vehicle and 7m to the side. 

Where a paved road becomes a soft verge, gravel hard shoulder or grass, the system provides gentle steering support as required to prevent the vehicle from drifting off the carriageway.

The system features an advanced algorithm that determines when there are clear structural changes from the road to the area beside the road. It can also provide steering support on marked roads when the lane marking is obscured or hidden by snow, leaves or rain.

If the driver is still close to the edge following initial steering support, the system vibrates the steering wheel, to prompt the driver to steer. At night, the system uses the illumination from the headlights and functions as effectively as during the day. 

Road Edge Detection is available in Europe on Explorer, Focus, Kuga and Puma, and will be part of the expanding driver assistance technologies being rolled out to new Ford vehicles.   

Quotes

“Rural roads can be every bit as challenging for drivers as urban streets – especially for those who may be unfamiliar with their route. Road Edge Detection helps alleviate one concern to make journeys more comfortable and easier.” Rüdiger Kieneke, engineer, Driver Assistance and Safety Electronics, Ford of Europe.

Notes

* The system picks out the structural differences between the road and the road edge. Paved ditches or concrete covered drops may not be detected. 

** Driver assist features are supplemental and do not replace the driver’s attention, judgement and need to control the vehicle.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 191,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Ford of Europe

is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 62,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 19 manufacturing facilities (12 wholly owned facilities and seven unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.