Cookie Policy

We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device IP address captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy.

We use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain what cookies are; the purpose of those used on our websites; and what options you have to control or delete them – if you decide you want to.

We need your consent to use cookies on the website:

[X] Strictly Necessary Cookies

[ ] Performance Cookies

[ ] Functionality Cookies

[ ] Social, Targeting and Advertising Cookies

You can easily accept or reject the cookies on this site by choosing one of the buttons below. By choosing "I accept all cookies" you agree to allow Performance, Functionality, Social, Targeting and Advertising Cookies cookies to be placed on your device. If you click "I refuse cookies", you will refuse all cookies you have not specifically chosen in the radio box above. To find out more or to change your cookie settings, visit the cookies section.

Button:  I accept all cookies / I refuse cookies.

What is a Cookie?

Almost every website uses cookie technology. A cookie is a small file which a server downloads to your personal computer (PC) or mobile when you visit a website. When you next return to the site using the same device, your PC checks to see if it has a cookie that the website recognises. If it has such a cookie, it communicates with the website and enables the website to read the information held in that.  This allows the browser to recognise that the site has been visited before and, in some cases, may alter the content shown to reflect this.

You can find more information about cookies at:



Controlling and Deleting Cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from Ford websites (or any other website in fact) you can do so by changing the browser settings. 

To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser. 

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function or alternatively, you can visit which explains, step-by-step, how to control and delete cookies in most browsers.

What Cookies do we use?

The cookies used on this website have been categorised below. These are based on the categories as described in ICC UK Cookie guide.

Category 1 – ‘Strictly Necessary’ Cookies

These cookies are essential in letting you move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for such as shopping baskets or e-billing, cannot be provided.

Strictly Necessary Cookies


Cookie's Description


Stores whether we have alerted you to the use of cookies on our websites. This information is kept unless you don’t delete your cookies in your browser.


Stores the authentication state of the user whether it is logged in or not.


Used for performance issues. Helps to determine which server the requests should go to.


Stores an identifier of the session. Used for performance issues.


Helps to prevent Cross-Site Request Forgery which could leak data to 3rd party users.

Category 2- ‘Performance’ Cookies

These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. It is only ever used to improve how our website works.

Performance Cookies


Cookie's Description

_gid, _gat, _ga

Helps us improve the content on our sites, by giving us basic tracking information. For example, the number of times you have visited, which search engine you came from, and the keyword you used. This information is kept for 2 years.

Category 3 – ‘Functionality’ Cookies

These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.

Functionality Cookies


Cookie's Description


Google maps. This information is kept for 6 months.


Youtube This information is kept for 1 year.

Category 4 – ‘Other 3rd party Cookies (Social and Targeting/advertising)

Social cookies  may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies collect may be anonymised and therefore cannot track your browsing activity on other websites.

Targeting and advertising cookies are used to deliver adverts more relevant and suited to you and your interests. They’re also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember what websites you have visited and this information is shared with other organisations such as advertisers. Quite often, targeting cookies will be linked to site functionality provided by the other organisation.

Social, Targeting and Advertising Cookies


Cookie's Description

__atuvc, __atuvs, bku, loc, mus, na_id, na_tc, ouid, ssc, uid, ups, uvc, datr, reg_ext_ref, reg_fb_gate, reg_fb_ref, APISID, CONSENT, HSID, LOGIN_INFO, PREF, SAPISID, SID, SSID, VISITOR_INFO1_LIVE, YSC, IN_HASH, SID, VID, bcookie, lang,

Helps in sharing the data to social media. This information is kept for 1 year.


Facebook Pixel

This Cookie is placed by Facebook. It enables Metia to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular it enables Metia to see how our users move between devices when accessing the Metia web site and Facebook, to ensure that Metia’s Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the Metia web site. For further information about the Facebook Pixel please see:

Google Adwords, Google Remarketing Tag (doubleclick)

We use cookies to make advertising more engaging to users and more valuable to publishers and advertisers. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on campaign performance; and to avoid showing ads the user has already seen.

Google uses cookies like NID and SID to help customize ads on Google properties, like Google Search. For example, we use such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. This helps us to show you customized ads on Google.

We also use one or more cookies for advertising we serve across the web. One of the main advertising cookies on non-Google sites is named ‘IDE‘ and is stored in browsers under the domain Another is stored in and is called ANID. We use other cookies with names such as DSID, FLC, AID, TAID, and exchange_uid. Other Google properties, like YouTube, may also use these cookies to show you more relevant ads.

Sometimes advertising cookies may be set on the domain of the site you're visiting. In the case of advertising we serve across the web, cookies named ‘__gads’ or ‘__gac’ may be set on the domain of the site you're visiting. Unlike cookies that are set on Google's own domains, these cookies can't be read by Google when you're on a site other than the one on which they were set. They serve purposes such as measuring interactions with the ads on that domain and preventing the same ads from being shown to you too many times.

Google also uses conversion cookies, whose main purpose is to help advertisers determine how many times people who click on their ads end up purchasing their products. These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Google for personalized ad targeting and persist for a limited time only. A cookie named ‘Conversion‘ is dedicated to this purpose. It's generally set in the domain or the domain (you can find a list of domains we use for advertising cookies at the foot of this page). Some of our other cookies may be used to measure conversion events as well. For example, DoubleClick and Google Analytics cookies may also be used for this purpose.

We also use cookies named ‘AID,‘ ‘DSID,’ and ‘TAID‘, which are used to link your activity across devices if you’ve previously signed in to your Google Account on another device. We do this to coordinate the ads you see across devices and measure conversion events. These cookies may be set on the domains,, or If you don't want the ads you see to be coordinated across your devices, you can opt out of Ads Personalization using Ads Settings.


More about cookies

Google, Youtube: