New Generation of Ford Electrified Vehicles to Include Fiesta and Focus EcoBoost Hybrid, Ford to Reveal at ‘Go Further’

Ford will reveal significant electrification vehicles as part of the company’s vision for a new era of mobility at a special “Go Further” experience in Amsterdam, Netherlands, on April 2.

This new generation of smart vehicles for a smart world will contribute to a cleaner and quieter future, and will bring Ford’s brand values of trust, affordability and fun-to-drive to electrified vehicles.

Ford today announced that new 48-volt mild-hybrid Fiesta and Focus EcoBoost Hybrid models will be introduced next year, helping Ford offer one of the most comprehensive and compelling vehicle line-ups and bringing the benefits of electrification to greater numbers of consumers.

Electrified Fiesta and Focus

The Fiesta EcoBoost Hybrid and Focus EcoBoost Hybrid will feature a sophisticated mild-hybrid architecture tailored to enhance fuel-efficiency while complementing Ford’s “fun to drive” experience with more powerful and responsive performance.

A belt-driven integrated starter/generator (BISG) replaces the standard alternator, enabling recovery and storage of energy usually lost during braking and coasting to charge a 48-volt lithium-ion air-cooled battery pack.

The BISG also acts as a motor, seamlessly integrating with the low-friction, three-cylinder 1.0‑litre EcoBoost combustion engine* and using the stored energy to provide torque assistance during normal driving and acceleration, as well as running the vehicle’s electrical ancillaries.

The electric torque assistance helps deliver punchier, more responsive performance, particularly at lower engine speeds, for a more flexible and connected driving experience. The BISG has also enabled Ford engineers to boost the 1.0-litre EcoBoost engine’s power with a larger turbocharger, by mitigating turbo-lag.

 “Our 1.0-litre EcoBoost engine has already proven that fuel-efficiency and performance can go hand-in-hand. Our EcoBoost Hybrid technology takes that to the next level,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “We believe customers are going to love the smooth and urgent power delivery of our EcoBoost Hybrid powertrains just as much as they’ll enjoy less-frequent trips to the fuel pumps.”